Analista de CRM Jr - São Paulo

Job Description

CRM Analyst Jr. - S o Paulo

Job Description

Before we talk about the job, how about understanding what drives us? We believe that change in the life of each person transforms an entire city, and we work daily to inspire a global mobility revolution, one person at a time. We aim to make it easy to change habits to positively impact people's quality of life and the urban spaces they live in. We have a purpose: we are committed to sustainability and prioritize a sense of community. We are growing a lot, and of course, we want our team to grow with us. At Tembici, we value diversity and inclusion, teamwork, innovation, autonomy in decision-making, quick problem-solving, ethics, and integrity. We are looking for those who share these principles and believe it is possible to go further through sharing. Here, all people are very welcome and respected. For us, the plurality of people and opinions has a voice and the power to transform. Our work environment is inspired and created by different backgrounds, beliefs, experiences, races, genders, disabilities, sexual orientations, and generations. If you are a candidate with hearing impairment, our careers page has the assistance of Maya, a virtual translator for Brazilian Sign Language (Libras). To find her, click on the blue icon showing two hands in the upper right corner of the screen, place the mouse cursor on the text passages of the pages, and they will be automatically translated by Maya.

Responsibilities

Your day-to-day with us:

• Planning and execution of Tembici's CRM strategy; controlling all our CRM channels (email, push, InApp, SMS, etc.).
• Marketing automation focusing on the Conversion Funnel; creating marketing automation flows and events for automatic communication aimed at maximizing user retention.
• Campaign creation and management of communication flows from registration to churn moment.
• Offering definition: the right content for the right customer at the right time.
• CRM calendar: create the CRM communication calendar, monitor trends and current events, and create engagement brand opportunity campaigns.
• Analyze user conversion funnel to map communication opportunities and optimization via CRM.
• Analyze CRM campaigns to understand the ROI of each action.

Requirements

• Bachelor's degree.
• Experience in digital marketing, performance campaign planning and execution, and CRM.

Preferred Skills

• Knowledge of English or Spanish.
• Knowledge of marketing funnels and advanced CRM configuration functionality application (automatic flows, event handlers, geolocation).
• Technical domain of CRM, including user segmentation strategies, A/B test management, and lift analysis group control.
• Strong understanding of communication channels and formats (SMS, push, InApp, email, WhatsApp).
• Creativity in managing and creating content for CRM channels.
• Proficiency in SQL, Excel, Google Sheets, and CRM tools (e.g. Braze, Salesforce Marketing Cloud, RD Station, Hubspot).

Additional Information

Why should you join us? We work every day to inspire and make it easy for thousands of people to change their daily routines and the city they live in. We have a purpose: we believe in sustainability, community sense, healthier routines, and that our urban spaces can be better for everyone. We are growing a lot, and we want our entire team to be able to grow together. At Tembici, we have a culture that values autonomy, diversity, and quick problem-solving. We are looking for those who believe that working together can go further.

Benefits

• Health insurance.
• Dental insurance.
• Life insurance.
• Food and meal vouchers.
• Profit-sharing.
• Extended maternity and paternity leave.
• Civic Company Day.
• Bike Plan: Employee use of our bikes for free up to 2 hours a day in their city.
• SESC benefits.
• Total Pass Transport Voucher.

Come and explore our universe!

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