Content Strategist (f/m/d)

instagrid Content Strategist (f/m/d)

Job description

We are growing! Will you be part of our journey? At Instagrid, we work together to make the world a little better. We have a strong innovative product, a motivated team, and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing Communications Team. As a Content Strategist (f/m/d), you'll be the architect behind our content ecosystem.

Your mission:

To create a cohesive, impactful, and user-centric content strategy that resonates with our brand and audience. You'll collaborate with cross-functional teams from marketing to design to ensure our content hits the mark. Success in this role hinges on your ability to develop and communicate a clear content vision, dive deep into audience insights, map out the customer journey, optimize content across channels, establish content governance, and measure performance to drive continuous improvement.

Responsibilities and Duties:

• **Strategic Vision:** Develop and communicate a clear content vision that aligns with our brand identity, business objectives, and user needs.
• **Audience Insights:** Dive deep into audience personas, behavior, and preferences to tailor and guide content accordingly.
• **Content Mapping:** Map out the customer journey and identify touchpoints where content can make a difference.
• **Channel Optimization:** Optimize content for each platform to ensure consistency and impact.
• **Content Governance:** Establish guidelines, workflows, and governance structures to maintain content quality and consistency.
• **Metrics and Insights:** Measure content performance, analyze data, and iterate for improvement.

Job requirements:

• Bachelor's degree in media communication, journalism, marketing, or a comparable field.
• 7 years of experience in content strategy, preferably in a fast-paced environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Creative thinker with a passion for storytelling and user experience.
• Knowledge of SEO best practices and content management systems.
• Proficiency in using analytics tools and platforms.
• Ability to thrive in a dynamic and fast-paced environment.

What we offer:

• A dynamic environment in a fast-growing structure with a very flat hierarchy.
• The opportunity to join a company at the cutting edge of its field.
• A laptop (Apple or Windows) and 30 days of paid vacation.

At Instagrid, we are deeply committed to equal employment opportunities and actively search for the best talent regardless of gender, ethnic origin, age, religion, sexual orientation, or place of origin. Working as a team, we treat each other with respect and value each other's opinions to achieve our common goals.

We are looking forward to receiving your application!