Growth Marketing Analytics Lead

About us
Kyte is a Series B technology platform that brings magic and seamless delivery into the experience of getting a car in cities for any trip longer than a rideshare. We unlock the freedom to go places by committing to relentless customer centricity, technology-powered operational excellence and capital efficiency. The sky's the limit when it comes to Kyte.
At Kyte, we love what we do and we believe our diverse team of ridiculously ambitious individuals is what makes our company unstoppable. We are a transparency first, egoless, and down-to-earth group of people, scattered across the globe, with a true passion for the Kyte mission. No matter where you are or what you are working on, you will have a significant level of ownership and impact on our company's trajectory and growth into the future.
Help us unlock the freedom to go places!
About the role
Are you energized by bringing order to data and turning it into reports, visualizations and analyses that drive big decisions? At Kyte, we are looking for a Growth Marketing Analytics Lead to own all marketing data & analytics for our rapidly growing business. We need someone who excels across multiple areas, including data engineering, business intelligence and marketing analytics, to supercharge our growth strategy and enable our team.### What you'll do

• Be the architect for our marketing and broader business data
• Build and maintain robust, scalable data pipelines that keep our marketing data flowing smoothly and accessibly
• Collaborate closely with internal Engineering teams and external vendors to ensure we've got all the data we need, accurate and ready to go
• Develop and optimize business reporting and visualizations that drive marketing decisions and business performance
• Dive deep into data analysis, providing insights on conversion rates, marketing campaign performance, retention, customer segmentation, and other crucial topics
• Collaborate with other growth team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing engine
• Ensure compliance with data governance and security policies
• Support A/B testing and experimentation to drive conversion rate and marketing performance optimization

Required

• Bachelor’s degree in Marketing, Statistics, Computer Science, Data Science, or similar discipline
• 5+ years of experience in a marketing analytics or business intelligence role
• Strong proficiency in analytical tools and SQL
• Experience with business intelligence tools (we use Mode Analytics)
• Experience with Google Analytics, CRM (e.g., Braze), marketing media platforms (e.g., Meta Ads Manager, Google Ads), and associated APIs
• Experience with marketing attribution, retention modeling, cohort analysis
• Top-notch communication skills—you can make complicated data stuff sound simple and engaging
• Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

• Experience working in a fast-paced startup
• Experience in management consulting
• Experience with ETL development
• Proficiency in Python and/or R Perks and benefits • Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered) • 401(k) Retirement Plan • $200 Monthly Commuter Benefit • $75 Monthly Flexible Wellness Benefit • Annual WFH Stipend (Remote Employees) • Significant Kyte Rental Discount • Annual Company-wide Offsite • Annual Learning and Development Budget
  #LI-REMOTE

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement. At Kyte, we're building an inclusive, diverse, and authentic workplace, so if you're excited about our vision/mission and this role caught your eye - we encourage you to apply! Don't worry if your previous experience doesn't match perfectly, you may be the right candidate for this role, or even another role at Kyte!