Geologist - 2+ years experience

Digital Marketing Manager

Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic to the company website.
• Oversee the social media strategy for the company.
• Manage and maintain the company's website.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization (SEO) of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the company is at the forefront of industry developments, particularly developments in mobile marketing.

Qualifications:

• Bachelor's degree in Marketing or related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.

Benefits:

• Competitive salary
• Health insurance
• Paid time off
• Flexible working hours

If you are a results-driven individual with a passion for digital marketing, we want to hear from you! Apply now and join our dynamic team.