Executive Director, ProVeg China

ProVeg is a leading international food awareness organisation working across four continents, with ongoing plans for future expansion. Our mission is to reduce the global consumption of animal products by 50% by the year 2040. We aim to do this by making plant-based lifestyles more attractive and accessible. Animal consumption is responsible for many of the world’s most pressing challenges such as animal suffering, environmental degradation, the world hunger problem and many lifestyle diseases. This is why ProVeg is committed to promoting a socially responsible, plant-based lifestyle as a multi-problem solution.