San Francisco, California, United States

Team size: 11 - 50

Sector: Environment

About Oroeco

Founders: Ian Monroe, Kirstin Cummings

Founded date: 2011

Connect: oroeco.com

Company revenue: US$ < 1 million

Investors: Elemental Excelerator, Start-Up Chile

Company stage: Other

It's a confusing time to be an idealist. Life is no longer just "paper or plastic?" It's now "organic, fair trade, low carbon, GMO-free, zero trans fat, dolphin safe, biodegradable, non-toxic, not tested on animals, natural, or local?" We may only get to elect our representatives once every few years, but we vote with our wallets and our lifestyles every day. How should we decide what to do amidst a tsunami of information overload? Oroeco is founded on the premise that it should be easy, fun and rewarding to track how our everyday purchases, investments, and lifestyle decisions link up to our core values. We started as a group of friends, frustrated by the lack of information out there to help us sort out small improvements from big decisions. We didn't want to be activists or full-time volunteers for a cause, we just wanted to vote with our wallets and how we lived our lives. And we wanted to find fun ways to get our friends, family, and big companies to do the same. So with Oroeco we're creating a way to add everything up. The Oroeco tools will allow you to cut through marketing hype and dynamically track the impacts that you care about based on real data, get personalized suggestions for how you can do more good with less money, and engage in some constructive competition with friends, family, coworkers, and other communities. When you use Oroeco you not only help align your lifestyle with your values, you also encourage your friends and family to do the same. The more we all use Oroeco, the more our collective wallets encourage companies to demonstrate how they're aligning their business practices with our visions for a better tomorrow. In short, at Oroeco we're building you a dashboard for life. We think you have a right to know how your actions and your money intersect with your values and we think you deserve to be rewarded for your efforts to make our world a better place.

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